Product Launch Checklist
Run a calm launch: lock the date, assets, channels, QA, and follow-up.
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How it works
A launch fails quietly when one forgotten piece, the pricing page, the email, the QA pass, surfaces on launch day. This template runs the whole sequence: lock the date, build the assets, write the copy, line up the channels, run a QA pass, ship, then collect feedback. Apply it a few weeks before launch and work the list instead of improvising under pressure.
What you get (7 tasks)
- Lock the launch datehigh~15m
Commit to a date and work everything backwards from it. A floating date never arrives.
#launch#planning - Prepare landing page and assetshigh~120m
Build the page, screenshots, and any visuals so they are ready well before the date.
#launch - Write launch copy (email, social, posts)high~90m
Draft every piece of launch-day text in advance. Writing under pressure shows.
#launch#content - Line up launch-day channelsmedium~30m
Confirm where you post: email list, social, communities, directories, any press.
#launch - Run the pre-launch QA passhigh~60m
Test signup, payment, and the core flow end to end. Find the broken link before users do.
#launch#qa - Launch day: publish and posthigh
Ship the product and post to every channel on the plan. Stay available for fast fixes.
#launch - Post-launch: collect feedback and metricsmedium~45m
Gather signups, traffic, and early reactions while the launch is still fresh.
#launch
When to use this
- Run a launch without the night-before scramble
- Make sure nothing (copy, QA, channels) gets forgotten
- Coordinate assets and channels against one launch date
- Capture feedback and metrics while the launch is still fresh
Frequently asked
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