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Product Launch Checklist

Run a calm launch: lock the date, assets, channels, QA, and follow-up.

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How it works

A launch fails quietly when one forgotten piece, the pricing page, the email, the QA pass, surfaces on launch day. This template runs the whole sequence: lock the date, build the assets, write the copy, line up the channels, run a QA pass, ship, then collect feedback. Apply it a few weeks before launch and work the list instead of improvising under pressure.

What you get (7 tasks)

  • Lock the launch datehigh~15m

    Commit to a date and work everything backwards from it. A floating date never arrives.

    #launch#planning
  • Prepare landing page and assetshigh~120m

    Build the page, screenshots, and any visuals so they are ready well before the date.

    #launch
  • Write launch copy (email, social, posts)high~90m

    Draft every piece of launch-day text in advance. Writing under pressure shows.

    #launch#content
  • Line up launch-day channelsmedium~30m

    Confirm where you post: email list, social, communities, directories, any press.

    #launch
  • Run the pre-launch QA passhigh~60m

    Test signup, payment, and the core flow end to end. Find the broken link before users do.

    #launch#qa
  • Launch day: publish and posthigh

    Ship the product and post to every channel on the plan. Stay available for fast fixes.

    #launch
  • Post-launch: collect feedback and metricsmedium~45m

    Gather signups, traffic, and early reactions while the launch is still fresh.

    #launch

When to use this

  • Run a launch without the night-before scramble
  • Make sure nothing (copy, QA, channels) gets forgotten
  • Coordinate assets and channels against one launch date
  • Capture feedback and metrics while the launch is still fresh

Frequently asked

Ready to use it?

Apply this template in one click. Free, no credit card.