Newsletter Issue
Ship a newsletter issue on a repeatable workflow instead of a weekly panic.
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How it works
A newsletter only compounds if it ships consistently, and consistency comes from a workflow, not from inspiration. This template breaks a single issue into the steps that actually produce it: choosing a topic, outlining, drafting, editing, writing a subject line that earns the open, scheduling the send, and reviewing the numbers afterward. Apply it for every issue and writing the newsletter becomes a routine you run rather than a deadline you dread.
What you get (7 tasks)
- Pick the topic for this issuehigh~20m
Decide what this issue is about and the one thing a reader should take away. A clear angle makes every later step faster.
#newsletter - Outline the issuemedium~20m
Sketch the structure before writing: opening hook, main points, and the closing call to action. Outlining first prevents a blank-page stall.
#newsletter - Write the first drafthigh~60m
Draft the whole issue without editing as you go. The goal of this block is a complete rough draft, not a perfect one.
#writing - Edit and tightenmedium~30m
Come back to the draft and cut, sharpen, and fix. Editing as a separate pass from drafting is faster and produces better writing.
#writing - Write the subject line and preview texthigh~15m
Draft a few subject lines and pick the strongest. The subject line decides whether the work in the issue gets read at all.
#newsletter - Schedule or send the issuehigh~15m
Send a test to yourself, check the links and formatting, then schedule the send for your chosen time.
#publishing - Review the numbers after sendinglow~15m
A few days later, check open rate, click rate, replies, and unsubscribes. Note what to repeat or change next issue.
#review
When to use this
- Ship every issue on schedule instead of missing weeks
- Separate drafting from editing so neither blocks the other
- Stop the subject line being a rushed afterthought at send time
- Review open and click rates so each issue informs the next
Frequently asked
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