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Newsletter Issue

Ship a newsletter issue on a repeatable workflow instead of a weekly panic.

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How it works

A newsletter only compounds if it ships consistently, and consistency comes from a workflow, not from inspiration. This template breaks a single issue into the steps that actually produce it: choosing a topic, outlining, drafting, editing, writing a subject line that earns the open, scheduling the send, and reviewing the numbers afterward. Apply it for every issue and writing the newsletter becomes a routine you run rather than a deadline you dread.

What you get (7 tasks)

  • Pick the topic for this issuehigh~20m

    Decide what this issue is about and the one thing a reader should take away. A clear angle makes every later step faster.

    #newsletter
  • Outline the issuemedium~20m

    Sketch the structure before writing: opening hook, main points, and the closing call to action. Outlining first prevents a blank-page stall.

    #newsletter
  • Write the first drafthigh~60m

    Draft the whole issue without editing as you go. The goal of this block is a complete rough draft, not a perfect one.

    #writing
  • Edit and tightenmedium~30m

    Come back to the draft and cut, sharpen, and fix. Editing as a separate pass from drafting is faster and produces better writing.

    #writing
  • Write the subject line and preview texthigh~15m

    Draft a few subject lines and pick the strongest. The subject line decides whether the work in the issue gets read at all.

    #newsletter
  • Schedule or send the issuehigh~15m

    Send a test to yourself, check the links and formatting, then schedule the send for your chosen time.

    #publishing
  • Review the numbers after sendinglow~15m

    A few days later, check open rate, click rate, replies, and unsubscribes. Note what to repeat or change next issue.

    #review

When to use this

  • Ship every issue on schedule instead of missing weeks
  • Separate drafting from editing so neither blocks the other
  • Stop the subject line being a rushed afterthought at send time
  • Review open and click rates so each issue informs the next

Frequently asked

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